Interior Elli — Web Design & Local SEO for an Interior Designer in Thessaloniki
A digital transformation combining editorial web design, strategic positioning and local SEO to strengthen Interior Elli’s authority and organic visibility in Thessaloniki.
STRATEGIC REDESIGN
INTERIOR ELLI
Interior Elli is an established interior design studio based in Thessaloniki, Greece. Brand Atelier was commissioned to redesign its digital presence and create a stronger connection between brand perception, search visibility and client acquisition.
THE CHALLENGE
Interior Elli already had the experience, portfolio and professional credibility of an established interior design practice. The challenge was to ensure that its digital presence communicated the same level of authority.
The existing website needed a clearer visual identity, stronger project storytelling and a more strategic information architecture while also increasing the studio's visibility among potential clients searching for interior designers and interior decoration services in Thessaloniki.
THE APPROACH
Brand Atelier redesigned the website around a more editorial and premium digital experience, placing Interior Elli's work, philosophy and expertise at the centre of the user journey.
The new structure combined strategic web design, storytelling, local SEO and conversion-focused UX, transforming the website from a conventional portfolio into a digital authority platform.
Projects were presented with clearer context and hierarchy, while the website architecture and content were optimised around relevant local search intent.
SEARCH VISIBILITY
Following the redesign and local SEO implementation, Interior Elli achieved leading organic visibility on Google for high-intent local searches, including “διακοσμήτρια Θεσσαλονίκη.”
This strengthened the studio's visibility at the moment potential clients were actively searching for interior design services in Thessaloniki.
DESIGNING FOR TRUST
SEO visibility was only one part of the strategy.
The visual redesign introduced a more refined editorial aesthetic, clearer navigation and stronger hierarchy across the website. The objective was to reduce friction and make the studio's experience, aesthetic direction and professional credibility immediately understandable.
The result was a digital presence designed not simply to attract traffic, but to increase trust and turn qualified visitors into enquiries.
THE OUTCOME
In 5 months enquiries increased by 38%
The project connected three elements that are often treated separately:
Brand perception.Search visibility.Conversion.
Interior Elli gained a stronger premium digital identity alongside improved local organic visibility, creating a website that works both as a presentation of the studio's work and as a client acquisition channel.
THE STRATEGY
AUTHORITY OVER VISIBILITY
Build recognition around expertise, not simply traffic.
STORY OVER SHOWCASE
Turn projects into evidence of experience and design thinking.
SEARCH INTENT OVER KEYWORDS
Structure content around what potential clients are actually searching for.
TRUST BEFORE CONVERSION
Create the confidence required before asking a visitor to make contact.
