What is a hotel web designer?

A hotel web designer is a specialist who designs websites specifically for hotels, villas, and short-stay properties with a focus on earning direct bookings. Unlike a general web designer, a hotel web designer understands the psychology of the booking decision, the dynamics of OTA competition, hospitality copywriting, and how design decisions affect commercial performance. The goal is not a beautiful website — it's a website that creates desire, builds trust, and converts visitors into guests who book directly.

How much does a hotel website redesign cost?

For a boutique property at €200-500 per night, a well-executed hospitality website redesign typically costs between €3,500 and €6,000. This covers strategy, positioning, copywriting, design, and development. A property with 10 rooms paying 17% OTA commission on 30% of bookings is losing €15,000-25,000 per season in commissions. A website that shifts half those bookings to direct more than covers the design cost in the first year.

How long does it take to redesign a hotel website?

A full project — from discovery through to launch — typically takes 4 to 6 weeks. The most important phase is discovery and strategy, where the positioning is established and commercial objectives are clarified. Properties that have a clear sense of their ideal guest and what makes them different move faster. Rushing this phase consistently produces worse results.

What is the difference between SEO and GEO for hotels?

Traditional SEO focuses on ranking in Google search results through keywords, content quality, and technical performance. GEO — Generative Engine Optimisation — focuses on making a property visible to AI recommendation engines like ChatGPT, Gemini, and Perplexity. Both matter in 2026. GEO requires clear positioning, specific narrative content, and structured answers to the questions a traveller would ask — which is also what makes a great hotel website in the first place.

Should I hire a local web designer or one who specialises in hospitality internationally?

For a boutique property targeting international guests, a designer with international hospitality experience is almost always the better choice. Local designers understand local market conventions, but your most valuable guests are making decisions from abroad based entirely on what they find online. Brand Atelier Studio works with properties across Greece, the UK, and continental Europe, with projects in other markets as well.

What is the first step to working with Brand Atelier Studio?

A Strategy Session — a focused 60-minute conversation where we examine your current digital presence and give you a clear picture of what is working, what is not, and what needs to change. The session costs €200 and is fully credited toward the project if we work together. More information is available at brandatelier.studio/hotel-webdesign.

Hotel Web Designer: What to Look For Before You Hire

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Brandatelier.studio is an AI-native strategic intelligence and creative execution studio for premium hospitality and design-driven retail brands. We connect business, marketing and market signals and transform them into clear strategic direction and actionable growth. AI Ready WebDesign for Boutique Hotels & Villas and design driven brands that refuse to compete on price.

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What Is a Strategic Intelligence Platform ?
Hotels Strategy & Webdesign
Immersive Hospitality Webdesign
Hospitality Branding Campaigns
Hospitality Digital Marketing Management
FREE Webinar for Hoteliers
Architects Digital Experience
Restaurants Digital Experience
DesignDriven Brands Digital Experience
Portfolio
About
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BrandAtelier Method | AI Brain
What Is a Strategic Intelligence Platform ?
Hotels Strategy & Webdesign
Immersive Hospitality Webdesign
Hospitality Branding Campaigns
Hospitality Digital Marketing Management
FREE Webinar for Hoteliers
Architects Digital Experience
Restaurants Digital Experience
DesignDriven Brands Digital Experience
Portfolio
About
Insights
Contact

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